Shivaay vs Ae Dil Hai Mushkil At Diwali Box Office
Diwali festivities on Sunday led to a dip in collections of last Friday’s two big releases — Karan Johar’s ‘Ae Dil Hai Mushkil’ and Ajay Devgn’s ‘Shivaay’. But, on Monday, the numbers doubled with both raking in Rs 17-plus crore.
‘Shivaay’ is wooing the single screen crowd while ‘Ae Dil Hai Mushkil’ is a hit with the multiplex audience.
But the two high-profile Diwali releases this year — Karan Johar’s Ae Dil Hai Mushkil and Shivaay — haven’t given the industry as much of a boost as expected.
In fact, the joint collection of both films by the end of their opening weekend (Rs 64.16 crore), is reportedly the lowest in six years — and by a substantial margin.
“Diwali puja and festivities made a dent in the business of Ae Dil Hai Mushkil and Shivaay on Sunday. Business should witness an upward trend on Monday and Tuesday,” tweeted trade analyst Taran Adarsh.
Distributor Joginder Mahajan told IANS: “People are more inclined towards festivities during Diwali. So these collections are good for both films. The crucial days will be Monday and Tuesday.”
Of the two films, both of which released on Friday (28 October), Ae Dil Hai Mushkil has pulled ahead with a comfortable margin.
SOURCE: goo.gl/fqSSdF
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